Print or eBook? Twitter or LinkedIn? Blogging, public speaking, or podcasting? Traditional, self-publishing, or hybrid? If you’re an author, ghostwriter, or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate. Join me behind the scenes as I interview authors, business leaders, and publishing industry experts about what it takes to successfully write, publish, and market a business book.
Next Episode:
Season 2
Episode 23: The Philosophy Behind Todd Sattersten’s Immense Success in Creating & Publishing Bestselling Business Books
In this episode Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox…
Season 2 Derek Lewis Interviews Publisher HarperCollins Leadership
In this episode Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox…
Episode 21: Author of “This Book Means Business” by Alison Jones
In this episode Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox…
Season 2 Episode 10: Roy Williams: bestselling author, the Wizard of Ads, and entrepreneurial genius on how he wrote his books
In this episode Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox…
Season 2 Episode 9: The Publishing Industry’s Compass Jane Friedman on The Divide Between Print v. Digital
Jane Friedman is one of the most well known and well respected professionals in the publishing industry today. She’s the author of Chicago Press’s “The Business of Being a Writer” as well as “The Authors Guild Guide to E-Publishing.”…
Season 2 Episode 8: Founder of Morgan James, The Entrepreneurial Publisher
In this episode Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox. Then there's David Hancock, founder of a publishing house with an entrepreneurial approach to...
Season 2 Episode 7: The Most Experienced Ghostwriter in History: Claudia Suzanne
In this episode It’s my genuine pleasure to interview my own ghostwriting mentor, Claudia Suzanne. She is the most experienced ghostwriter in history (that we know of), with upwards of 150 (!) “invisible credits” to her name. She’s the creator of the Ghostwriting...
Season 2 Episode 6: Author of forthcoming The Introvert’s Edge on Why He Wanted a Ghostwriter
In this episode Matthew Pollard talks about how he chose his publisher, what it’s like to work with a literary agent, why he needed a ghostwriter, and how he’s already marketing his book. Download the show notes for highlights; read the audio transcript. Shownotes...
Season 2 Episode 5: Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing
In this episode Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today…
Season 1
Season 1 Episode 1: Traditional or Self-Publishing? How Authors Can Get the Best of Best Worlds
In this episode Tanya Hall is CEO of Greenleaf Book Group, a hybrid publisher. Named to Publishers Weekly’s 2015 list of independent publishers with the most growth in sales, the company bridges the gap between traditional publishing and self-publishing by offering...
Season 1 Episode 2: Monkey C Media CEO Talks about Book Creation and Marketing for Business Authors
In this episode Jeniffer Thompson and Derek Lewis cover everything from book trailers, brand building, author platform development, and printing for self-published authors. Download the show notes for highlights; read the audio transcript. Shownotes Season 1 Episode...
Season 1 Episode 3: Derek Lewis on His Five – Step Process for Beating Writer’s Block
In this episode Writer’s block is normal and is something any writer can overcome. Derek takes us through the five steps he uses to ghost write several books a year and coach aspiring authors to write their own books, virtually eliminating writer’s block. Download the...
Season 1 Episode 4: Literary Agent Cynthia Zigmund on What Publishing Success Takes
In this episode Cynthia Zigmund is founding president of Second City Publishing based in Madison, Wisconsin. She represents business authors and works with them through the all phases of the publishing process. Her firm has sold a number of business bestsellers, and...
Season 1 Episode 5: Going Down Memory Lane with Business Book Pioneer Jack Covert
In this episode Author Jack Covert is founder of 800-CEO-READ, a firm that helps authors navigate the world of book sales. From advertising and promotion to shipping and customization, they help authors understand the marketplace and make the best decisions for their...
Season 1 Episode 6: How to Craft Great Business Book Titles with Derek Lewis
In this episode Your book title can help make or break book sales. Derek explains why authors should invest time in creating the right title for their book and audience. He describes the criteria he uses to evaluate titles, some of the pitfalls authors face, and an...
Season 1 Episode 7: How Freelance Business Writer Ed Gandia Co-Wrote His Way Up Amazon’s Best-Sellers List
In this episode Ed Gandia is co-author of The Wealthy Freelancer and Business Coach and Strategist for freelance Writers and creative Professionals. He and his co-authors leveraged their existing businesses to write, publish and market their book at a time when the...
Season 1 Episode 8: Michele DeFilippo on Book Design
In this episode Michele DeFilippo is an indie book publishing mentor who educates authors on better self-publishing, and author of Publish Like the Pros. She’s also owner of 1106Design, which was recently named as the only full-service book design firm recommended by...
Season 1 Episode 9: Author and Intellectual Property Rights Attorney Daniel Steven on Publishing Law
In this episode Daniel Steven is an intellectual property rights attorney. He represents all aspects of authors and people in media and intellectual property. Author of four books, Dan previously worked as a book editor and publisher. Listen to this podcast as Dan...
Season 1 Episode 10: Derek Lewis on Banishing Fear as a Writer
In this episode Authors experience common fears: lack of confidence, rejection, and criticism, to name a few. Derek shares his thoughts on how to face them head on and push past those blocks that keep us from doing our work. Download the show notes for highlights;...