Print or eBook? Twitter or LinkedIn? Blogging, public speaking, or podcasting? Traditional, self-publishing, or hybrid? If you’re an author, ghostwriter, or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate. Join me behind the scenes as I interview authors, business leaders, and publishing industry experts about what it takes to successfully write, publish, and market a business book.
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Season 2
Season 2 Episode 4: How a Mom-and-Pop Clothing Store Sparked a Bestselling Book
In this episodeClothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book Hug Your Customers, what it's done for him and his business, and how it launched...
Season 2 Episode 3: Leading the Business Book Industry’s Leading Business
In this episode Sally Haldorson is a bona fide business-book lover. She serves as the General Manager of 800-CEO-READ, one the premier companies in the genre. Not only does she know the industry inside and out, but she's also a writer herself, having co-authored the...
Season 2 Episode 2: Grammar Girl Talks About Why Perfect Is the Enemy of Good and How She Wrote a Book from a Wall of Post-Its
In this episode Mignon Fogarty—better known as "Grammar Girl"—is helping our generation fall in love with writing. The creator and host of an immensely popular podcast, she is also the author of a number of books on writing, including Grammar Girl's Quick and Dirty...
Season 2 Episode 1: Bestselling Publisher Ray Bard on Fired UP! Selling and the 4 Things Every Business Book Should Do
In this episode Ray Bard is the founder of the business publishing house Bard Press. Over the last 30 years, half of Bard Press's books have been on bestseller lists, including The ONE Thing with over 1 million books sold and the all-time bestselling sales book in...
Season 1
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