In this episode

Clothier Jack Mitchell authored one of the best business books I’ve ever read. I still use it as an example of a book “done right” to authors. Learn what sparked his book Hug Your Customers, what it’s done for him and his business, and how it launched his second career.

Download the show notes for highlights; read the audio transcript.


Season 2 Episode 4: How a Mom-and-Pop Clothing Store Sparked a Bestselling Book