The Business Book Bible
Literary agents, publishers, Fortune 500 consultants—they've all had rave reviews for The Business Book Bible, the only full-length, in-depth book on how to put together a great subject matter expert book.
There are plenty of writing guides out there for memoirs, general business communication, crime thrillers, or romance novels. But until now, there's never been anywhere would-be business authors could turn to for help. That's unfortunate because business books present a completely different set of challenges.
FOR EXAMPLE:
How do you connect with your readers so they trust you and your advice?
How do you artfully point to your products and services without coming off like a late-night infomercial?
How do you keep your reader engaged throughout the book, especially if your material is—shall we say—less than thrilling?
No other writing guide can teach you what you need to know...and do you really want to learn the hard way? With writing your book, you want to get it right the first time.
"The Business Book Bible" covers everything you need to know, from framing your authority to picking the perfect title, plus:
Figuring out how long your book should be
Winning the battle of writer's block
Nailing down your real reader (and what to do when they're different than your ideal client)
Giving away the secret sauce
The unforgivable sin in writing
Looking like a pro (and not a rank amateur)
Acting like a publisher (even if you have one)
....and much, much more.
You'll learn how to follow the same 5-step process I use with my clients to write and ghostwrite multiple books a year.
You'll see how to keep your book focused and how to cut the unnecessary material. You'll discover multiple methods of getting your ideas out of your head—and most of them don't even involve writing!
John Spence, voted one of the top 100 business thought leaders in America, said, "As the author of five business books, I sure wish I had read this one earlier in my career. It would've saved me a lot of time, headache, stress, and money."
Here's a startling example of just one of the great tips and tricks contained in the book: you don't start writing a book by actually writing the book. One of the biggest mistakes first-time authors make is sitting down at their computer, expecting to start with the first word of chapter one, and then write all the way through to "The End."
If only it were that easy!
Amateurs try to get it perfect right from the start. The pros know that writing is a process. You start by getting all your ideas out of your head and onto paper first. You'll have a jumbled mess that looks like a new jigsaw puzzle. You have to sift and sort through it to find the material worth using. Then and only then can you start piecing the puzzle together. It's a painstaking, time-consuming process-but one that's well worth it.